Social Media Marketing Melbourne
Give people a clearer picture of your business. We plan and create social content that shares your expertise, shows your work and gives customers a reason to stay interested.
A consistent presence with something useful to say
Social media is often where people look for a more human view of a business. They want to see the work, understand the people behind it and get a sense of whether your approach fits their needs.
Front Made helps service businesses turn that opportunity into a practical content programme. We connect topics, writing and visual design with your brand, rather than fill a calendar with posts that could belong to anyone.
Your team’s knowledge and real business activity provide the substance. We help shape that material into content suited to your audience and the platforms included in your scope.
OUR SERVICES
- Web Design
- Local SEO
- SEO
- Social Media Marketing
- Branding & Identity
- Graphic Design
- Paid Advertising
- Content & Copywriting
How we can help
What we bring to your social presence
Channel and audience planning
Choose where your effort belongs. We review your audience, business goals and existing channels before recommending priorities. Each selected platform should have a clear role, with a manageable plan that reflects your capacity to supply information and engage.
Content themes and calendars
Create a programme with variety and purpose. We plan topics around customer questions, service explanations, completed work and business insight. A shared calendar makes upcoming content visible and gives your team time to provide material and feedback.
Post writing and editing
Sound like your business. We turn your expertise and updates into clear captions, post copy and relevant calls to action. Writing is adapted to the context and audience, with factual details and sensitive claims checked through your approval process.
Branded social graphics
Make your content recognisable without making every post identical. We design graphics using your typography, colours and visual system. Layouts prioritise readable messages and suitable platform formats, giving educational content and service information a consistent presentation.
Short-form video content
Bring useful moments from your business into motion. We can plan short videos and edit suitable supplied footage into agreed formats. Filming, travel and specialist production are scoped separately, with captions and clear messaging considered during planning.
Scheduling and publishing
Keep approved content moving through a defined workflow. We organise scheduled publishing for the agreed channels, checking copy, artwork and destinations before release. Responsibilities for approvals and time-sensitive posts are established so nothing relies on assumed sign-off.
Community response planning
Set expectations for how your business responds online. We can develop reply guidance and escalation processes for common questions. If active monitoring is included, the channels, coverage hours and responsibilities are specified rather than implying round-the-clock support.
Performance review
Learn which content earns useful attention. We review available engagement, audience and website-action data in relation to each channel's purpose. Findings guide future topics and formats, with care not to confuse high reach with meaningful customer interest.
01.
Understand the audience
02.
Plan the content
03.
Create and publish
04.
Review and refine
Process
How our social media process works
We build a repeatable rhythm for planning, creating and reviewing content. Your team knows what is coming, what input is needed and how posts move from draft to approval.
FAQs
Social media marketing frequently asked questions
The right social programme depends on your audience, content and capacity. These answers explain how planning, production and publishing can work together.
That depends on who you serve and how you can contribute useful content. We assess the role of each platform rather than recommend being everywhere. The final scope identifies the channels we will support.
Frequency should reflect the amount of worthwhile material and the resources available to create it. We agree on a sustainable schedule with enough time for input and approval. Posting more is not automatically a better strategy.
Real business imagery is valuable. We identify what can be supplied, reused or produced during planning. If new photography or filming is needed, we discuss production requirements and costs rather than assume they are included.
Yes. Approval responsibilities and review stages are agreed at the start. Your team checks business details, permissions and specialist claims, while Front Made manages the content and design work included in the scope.
Paid campaigns are scoped separately from organic content. They require decisions about budget, targeting, creative, tracking and landing pages. We can coordinate the two services so your public presence and advertising communicate consistently.
Only where this is included in your arrangement. We define channels, response coverage and escalation rules. Enquiries needing business decisions, sensitive information or specialist advice are directed to the appropriate person on your team.
Social media scope and investment
Our Best Prices For Clients
Local Essentials
For businesses that need their local search foundations maintained consistently.
$450/ Per Month
Initial setup: $350
- One Google Business Profile managed
- Initial website and business listing review
- Local keyword tracking setup
- Monthly profile accuracy checks and updates
- Optimisation of one existing website page per month
- Up to two relevant business listing corrections per month
- Monthly performance summary
- Email support
Popular
Local Growth
For businesses ready to improve their service content and build a more useful local presence.
$750/ Per Month
Initial setup: $450
- Optimisation of up to two existing pages per month, replacing the Essentials page allowance
- One new service page, location page or article draft per month, where useful
- Up to four relevant business listing corrections per month
- Review request template and response guidance
- Monthly competitor and opportunity review
- Monthly reporting and a 30-minute review call
Local Plus
For businesses ready to improve their service content and build a more useful local presence.
$1,100/ Per Month
Initial setup: $550
- Optimisation of up to three existing pages per month, replacing the Growth page allowance
- Two new page or article drafts per month, replacing the Growth content allowance
- Up to six relevant business listing corrections per month
- Monthly review of internal links and enquiry pathways
- Quarterly content plan
- Monthly reporting and a 45-minute review call